“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” said Sarah Lewis-Kulin, Vice President of Global Recognition at Great Place To Work. “By successfully earning this recognition, it is evident that Whataburger stands out as one of the top companies to work for, providing a great workplace environment for its employees.”

Great Place To Work is a global authority on workplace culture and employee experience. Its certification is based entirely on employee feedback, reflecting how consistently employees experience a high-trust workplace.

More than 10,000 companies across 60 countries apply for Great Place To Work Certification each year, making this recognition a meaningful milestone for Whataburger and its Family Members.

The More for $4 value menu includes:

• Bacon & Cheese Whataburger Jr. - a smoky take on the classic, loaded with bacon and cheese
• Whataburger Patty Melt Jr. - grilled to order with a rich, diner-style twist and lots of sauce
• Honey BBQ Chicken Strip Sandwich Jr. - crispy chicken strips drizzled with sweet honey BBQ sauce
• Buffalo Ranch Chicken Strip Sandwich Jr. - golden chicken strips paired with bold buffalo and cool ranch

Whether Guests are in the mood for a juicy burger, a melty grilled classic, or crunchy chicken with a kick, these beloved favorites deliver big flavor without breaking the bank. Guests can also upgrade any order into a full meal by adding a small fries and drink for just $3 more.

"We know our Guests are looking for more ways to enjoy the Whataburger favorites they love at a price that fits their everyday lives," said Jessica Reicher, Chief Operating Officer. "More for $4 gives them exactly that: more choice, more big flavor, and the made-to-order quality they expect from us, all for only $4."

More for $4 is available now at participating Whataburger locations nationwide, with prices and participation varying by location.

Alongside the launch, Whataburger is also simplifying its Jr. Whatameal lineup: starting Aug. 18, All-Time Favorite and limited-time Jr. Whatameals will include a small fries and small drink, for a more consistent experience across the menu.

Hungry for more? Whataburger serves fans 24/7 – whether they swing through the drive-thru, order online or use the Whataburger App. Guests who download the app and create an account automatically receive a free Whataburger and begin earning points toward their favorite menu items. Visit Whataburger.com for more details.

Back by popular demand, the Bacon Wrangler Double returns after its successful debut last summer. The hearty burger features two fresh, 100% beef patties layered with American and Monterey Jack cheeses, bacon, crispy onion strings, pickles and smoky chipotle aioli on toasted buns. Guests looking for a smaller bite can also order it in a Jr. size, which still comes stacked with two beef patties.

New this year, the Bacon Wrangler Chicken takes everything Guests love about the Bacon Wrangler and puts it on chicken for the very first time. Guests can choose a classic Whatachick'n®, Spicy Chicken or Grilled Chicken filet, each finished with Monterey Jack cheese, bacon and the Bacon Wrangler's signature toppings.

“The Bacon Wrangler Double earned plenty of fans after its debut last year," said Whataburger Corporate Chef James Sanchez. "This time around, we wanted to give Guests another way to enjoy those same craveable flavors by introducing the all-new Bacon Wrangler Chicken."

The Bacon Wrangler Double is available starting at $9.99, while the Bacon Wrangler Chicken starts at $7.99. Prices vary by location.

Saddle up August 18. This one’s only sticking around for a limited time at participating locations.

Hungry for more? Whataburger serves fans 24/7 – whether they swing through the drive-thru, order online or use the Whataburger App. Guests who download the app and create an account automatically receive a free Whataburger and begin earning points toward their favorite menu items. Visit Whataburger.com for more details.

Whataburger today announced QSR finance veteran Ryan Moore as its next Chief Financial Officer. Moore will join Whataburger July 31, bringing deep restaurant experience to help guide the company's financial strategy as the brand continues to grow.

"Ryan is a proven financial leader with deep experience in the restaurant industry and a strong track record of helping brands navigate periods of meaningful growth," said Whataburger President and CEO Debbie Stroud. "He's a collaborative leader who understands that when you invest wisely in your people, your operations and the customer experience, stronger financial results follow. He also understands how to create sustainable growth while protecting the qualities that have made Whataburger an iconic brand for 76 years. I'm excited to welcome Ryan to our leadership team as we continue building for the future." 

Moore's 16 years of restaurant finance leadership include six years as Chief Financial Officer of Torchy's Tacos and 10 years at Taco Bell, where he served as Vice President of Finance. His experience includes helping restaurant brands grow beyond their core markets, aligning investment with growth and preparing organizations for their next stage.

"Whataburger is an iconic regional brand with the opportunity to become a national player," Moore said. "Success means finding the right way to share Whataburger with people who have not yet had the opportunity to experience it, while keeping the core essence and heart of the brand. It means making the right investments, taking the right risks and adapting thoughtfully as we enter new markets."

Moore succeeds Janelle Sykes, who will retire in September after more than six years with Whataburger. Sykes joined the company in February 2020 and has served as its Chief Financial Officer through the most expansive period of growth in the brand's history as Whataburger grew from 860 restaurants across 11 states to nearly 1,200 across a 17-state footprint today.

"Janelle's leadership has made a lasting impact on Whataburger, and we are deeply grateful for everything she has contributed," Stroud said. "Her knowledge of the business is invaluable, and she has laid the groundwork for our next chapter of success."

Sykes will work alongside Moore through September to support a seamless transition in Whataburger’s financial leadership.

"Throughout my time with the brand, I have often said, 'There's never been a better time to be at Whataburger,' and it rings just as true today," Sykes said. “I am incredibly proud of what this team has built and grateful for the people I have had the privilege to work alongside. Whataburger has a clear strategy, a talented team and tremendous opportunity ahead. I will always be proud of what we accomplished together and excited to see where the brand goes next.”

This August, Whataburger is celebrating 76 years of Goodness 24/7 with a month-long birthday bash, featuring exclusive offers available only through the Whataburger App for Whataburger Rewards members. Guests are encouraged to download the Whataburger App (iOS and Android) and create a Rewards account now so they're ready when each offer drops.

The big celebration comes on National Whataburger Day, Saturday, Aug. 8, when Whataburger Rewards members can enjoy a Buy One, Get One Whataburger (entrée only) from 11 a.m. to 8 p.m. local time at participating locations.

Throughout August, every Whataburger Wednesday brings another 76-cent surprise, available exclusively in the Whataburger App (all local times):

• Aug. 5: 76-cent Taquito with Cheese (entrée only), 6–11 a.m.
• Aug. 8: Buy One, Get One Whataburger (entrée only), 11 a.m.–8 p.m.
• Aug. 12: 76-cent 16-ounce Whatafresher, 11 a.m.–8 p.m.
• Aug. 19: 76-cent Big Ranch Wrap (entrée only), 11 a.m.–4 p.m.
• Aug. 26: 76-cent Signature Chicken Sandwich (entrée only), 5–10 p.m.

All offers are exclusive to Whataburger Rewards members and can only be redeemed through the Whataburger App (one redemption per account, per offer).

Back in 1950, founder Harmon Dobson set out to make a burger so big it took two hands to hold and so good that after just one bite, customers would say, "What a burger!" Seventy-six years later, that same spirit of quality, hospitality and made-to-order goodness continues to bring friends, families and communities together every day.

From the first bite to the last photo, participating restaurants will celebrate National Whataburger Day with selfie stations, balloons, and other festive touches to help Guests join the fun.

“Birthdays are meant to be shared, and that’s exactly what we’re doing all month long,” said Whataburger President and CEO Debbie Stroud. “Whether you’ve been ordering the same Whataburger for years or you’ve been waiting for the perfect excuse to try something new, we’re celebrating the Guests who’ve made the last 76 years so special. Consider these weekly surprises our way of saying thank you.”

Guests who haven't joined Whataburger Rewards yet can download the Whataburger App and create an account before the celebration begins. Offers will automatically appear in the app on their scheduled dates, making it easy to celebrate all month long.

Hungry for more? Whataburger serves fans 24/7 – whether they swing through the drive-thru, order online or use the Whataburger App. Guests who download the app and create an account automatically receive a free Whataburger and begin earning points toward their favorite menu items. Visit Whataburger.com for more details.

Light, bright and made with real freeze-dried fruit, the Summer Peach Whatafresher is crisp, refreshing and served ice cold, perfect for pool days to road trips.

Looking for something a little more indulgent? The delicious Peaches & Cream Shake blends perfectly sweet peach flavor with rich, creamy vanilla for a smooth, nostalgic treat.

"There's something about peach that tastes like summer itself — sunshine, road trips, the whole season in one sip,” said James Sanchez, Corporate Executive Chef at Whataburger. "And because a little extra is just how we do things, we gave peach two lives this summer — a light, breezy Whatafresher for the quick cool-down, and a rich Peaches & Cream Shake for the indulgent treat.”

The Summer Peach Whatafresher is priced at $3.69 for a 16-ounce beverage and $3.99 for a 20-ounce beverage. The Peaches & Cream Shake is available in 16, 20 and 32-ounce sizes, starting at $3.49. Prices vary by size and location.

Both the Summer Peach Whatafresher and Peaches & Cream Shake are available for a limited time only, so fans won't want to wait. Stop by any Whataburger location before summer slips away.

Hungry for more? Whataburger serves fans 24/7 – whether they swing through the drive-thru, order online or use the Whataburger App. Guests who download the app and create an account automatically receive a free Whataburger and begin earning points toward their favorite menu items. Visit Whataburger.com for more details.

The new Hot Honey Crisp Whatachick’n® Sandwich features a juicy, breaded Whatachick’n filet topped with a creamy red pepper cheddar cheese spread, finished with a generous coating of hot honey made with chili crisp. Served on a golden soft potato bun, every layer is thoughtfully crafted for a sandwich that’s as elevated as it is indulgent. It’s a combination that delivers on all levels – a satisfying crunch, a smooth and luscious cheese, and a hot honey kick that lingers just long enough to make an impression.

The Hot Honey Crisp Whatachick’n® Sandwich will be available for $7.99, or as a meal with fries and a medium drink for $10.99 (prices may vary by location).

“We know our fans are always looking for their next flavor obsession,” said Whataburger Chief Marketing Officer, Scott Hudler. “The Hot Honey Crisp Whatachick’n® Sandwich delivers that balance of sweetness, heat and texture in a way that feels fresh, fun and unmistakably Whataburger.”

So, come one, come y’all! The Hot Honey Crisp Whatachick’n® Sandwich is here to excite tastebuds all season long, but only for a limited time.

Hungry for more? Whataburger serves fans 24/7 – whether they swing through the drive-thru, order online or use the Whataburger App. Guests who download the app and create an account automatically receive a free Whataburger and begin earning points toward their favorite menu items. Visit Whataburger.com for more details.

The newly reimagined Kids Whatameal comes packed in a bold orange-and-white box that is more than just a meal – it’s a place to play! The outside of each box features games, mazes and surprises designed to spark imagination, keep little hands busy and turn a quick bite into a moment kids will remember.

And that’s just the start! Every Kids Whatameal will now include a surprise gift or toy, adding an extra layer of excitement and collectability. The first drop features exclusive Whataburger sticker packs, with five distinct designs to discover and collect. New surprise gifts will roll out throughout the year, giving kids something new to look forward to with every visit.

“At Whataburger, some of the best memories are made around the table,” said Whataburger Chief Marketing Officer Scott Hudler. “This new Kids Whatameal brings a little more fun to those moments, giving families another reason to slow down, enjoy the time together and leave with a smile.”

While the packaging and surprises are getting an upgrade, the favorites families know and love aren’t going anywhere. Kids Whatameals will still include freshly-made options like the Justaburger^®, Whatachick’n^® Strips 2 Piece, Whatachick'n^® Bites 4 Piece or Grilled Cheese,

served with a small French Fry or a Mott’s^® Applesauce in a convenient, no-mess pouch, a kid’s drink and a sweet treat. Kids Whatameals are priced at $3.89 to $6.49 per meal, depending on which entree is selected.

Hungry for more? Whataburger has fans covered 24/7 – whether they swing through the drive-thru, order online, or tap into the Whataburger App. Guests who download the app and create an account automatically earn a free Whataburger and start earning points toward their go-to favorites. Visit Whataburger.com for more details.

From 5 to 9 a.m. local time, educators can stop by participating Whataburger restaurants and enjoy their choice of a free Breakfast on a Bun, Honey Butter Chicken Biscuit or Breakfast Taquito with a valid school ID. Promotion hours may vary by location based on operating hours, so Guests are encouraged to check with their local Whataburger for exact timing. Offer is available for dine-in, takeout and drive-thru orders, limit one per person. Eligible recipient must be present to redeem.

And the appreciation does not stop at breakfast. This year, Whataburger will award $1,000 classroom grants to 60 teachers across their 17-state footprint, totaling $60,000 to support supplies, creative ideas and meaningful learning opportunities. The grants are part of Whataburger’s Feeding Student Success initiative, which celebrates teachers, supports students and invests in the communities they serve.

Students and their families can extend their appreciation for their favorite teachers even further with a limited-edition Whatateacher bundle, available at the Whatastore. This sweet gift set includes any 40oz Whataburger tumbler of your choice, a WhataTeacher Tee in black, notebook, wristlet and bag, bringing a little Whataburger pride to the classroom and beyond.

Offer not available via the Whataburger App. For more information about this year’s Whatateacher celebrations and Whataburger’s year-round commitment to supporting education, visit Whataburger.com.

Rachel brings more than 20 years of experience leading analytics, strategy and insights across the restaurant and consumer industries. She joins Whataburger from Yum! Brands, where she was serving as Senior Director, Global Analytics Center of Excellence, leading enterprise analytics across customer, marketing, digital, pricing and operations.

Her previous leadership roles at Yum! Brands and Pizza Hut span pricing, corporate strategy, business intelligence and consumer insights. Prior to that, she managed analytics, forecasting and insights at the Wm. Wrigley Jr. Company and began her career in client service at Nielsen, a global leader in media measurement, analytics and insights.

At Whataburger, Rachel will help turn data into actionable insights, better understand guest behavior, identify emerging trends and support more strategic decision-making across the business.

"I am excited by Rachel’s proven track record of building and scaling global analytics and insights organizations and the value she will bring as we continue to grow the Whataburger brand,” said Janelle Sykes, Chief Financial Officer. “Analytics is about more than reporting what happened — it’s about recognizing patterns, understanding the signals our customers and our restaurants are sending us, and translating those insights into smarter decisions about where we go next.”

Rachel began her role March 30.

First introduced in 2024, the Bacon Steakhouse Double quickly earned legendary status among Whataburger fans. In fact, it didn’t just perform well — it became Whataburger’s best-selling limited-time offer of all time. Not bad for a burger that’s only around for a short visit. The steakhouse-inspired favorite stacks two 100% beef patties with two slices of melted aged cheddar, smoky bacon, crispy fried onions and tangy steak sauce, all served on a toasted bun. The result? A big, bold burger that delivers steakhouse flavor without the reservations. 

On the sweeter side, the Banana Pudding Shake is a spoon-licking classic delivering nostalgic homemade banana pudding inspiration with every sip. This dessert blends our smooth, sweet banana flavor with hints of vanilla wafer, caramelized sugar, and vanilla. The result is a playful springtime treat capturing the spirit of the beloved Southern dessert, perfect on its own or paired with any Whataburger favorite. 

“When it comes to menu items worth bringing back, these two set the bar,” said Whataburger Chief Marketing Officer Scott Hudler. “When guests start asking for something to come back before it even leaves, that’s when you know you’ve got something special.” 

Whether you’re craving something savory and stacked or smooth and sweet, Whataburger’s spring seasonal offerings deliver a crave-worthy combo – but only for a limited time. 

Guests who download the Whataburger app and create an account automatically earn a free Whataburger and can start earning rewards toward menu favorites, including the Bacon Steakhouse Double and Banana Pudding Shake. Visit Whataburger.com for additional details.

This seasonal sip blends sweet strawberry flavor with light hibiscus notes for a crisp, refreshing taste in every sip. Real strawberry inclusions add pops of fruit throughout, making it as vibrant as it is refreshing. 

“Spring is all about shaking off winter and trying something new,” said Whataburger Chief Marketing Officer Scott Hudler. “The Strawberry Hibiscus Whatafresher is bright, bold, and seriously refreshing. Think real fruit, big flavor, and a drink that tastes like you just turned the sun on.” 

Whether you’re grabbing a mid-afternoon refresher, celebrating the extra daylight, or pairing it with your go-to Whataburger meal, the Strawberry Hibiscus Whatafresher fits right in. The new, seasonal Whatafresher is priced at $3.69 for a 16-ounce beverage and $3.99 for a 20-ounce beverage. Prices may vary by location. 

The Strawberry Hibiscus Whatafresher marks the third beverage in the Whatafresher™ lineup, following the success of the summertime Prickly Pear Raspberry Whatafresher and holiday season Frosted Berry Whatafresher in 2025. 

Hungry for more? Whataburger has fans covered 24/7 — whether they swing through the drive-thru, order online, or tap into the Whataburger App. Guests who download the app and create an account automatically earn a free Whataburger and start earning points toward their go-to favorites. Visit Whataburger.com for more details. 

If delicious, crispy fish is part of your Lenten (or anytime) lineup, you’re in the right place. The Whatacatch Sandwich features a wild-caught Alaskan pollock fillet, coated in seasoned panko breadcrumbs and fried to perfection. It’s topped with fresh lettuce, two slices of juicy tomato and tangy tartar sauce, all tucked into a soft bun. Want to take it up a notch? Add melted American cheese or a side of Creamy Pepper Sauce for a little extra kick.

Looking for a bigger bite? The Whatacatch Platter delivers with two crispy fish fillets served over a bed of fries and tartar sauce on the side for dipping. Jalapeños are always welcome if you like a little heat with your catch.

These seafood favorites won’t be around forever, so don’t let this one swim away. Catch them while you can! You can reel in the Whatacatch Sandwich meal with a medium Fry and drink for $9.49, or a Whatacatch Platter meal for $11.99. Prices may vary by location.

Curbside pickup and delivery are available at Whataburger.com and on the Whataburger App for iOS and Android.  Guests who download the app and create an account automatically earn a free Whataburger and start earning points to spend toward their go-to favorites. Visit Whataburger.com for further details.

To mark the occasion, Lainey and Whataburger will treat fans to a FREE Honey Butter Chicken Biscuit, on Wednesday, Feb. 4, from 6 a.m. (or 7 a.m. dependent on store hours) to 11 a.m., at participating locations only. This offer can be redeemed on orders placed at the counter, the drive-thru and online orders via the Whataburger app and website. No purchase necessary, limit one per person.

A longtime fan favorite, the Honey Butter Chicken Biscuit delivers an irresistible balance of sweet and savory, featuring a crispy, all-white meat chicken strip tucked inside a warm, fluffy buttermilk biscuit and finished with a generous drizzle of Whataburger’s signature Honey Butter sauce. What began as a humble breakfast staple grew into a legend with a feverishly loyal following who run to Whataburger to satisfy late night cravings or find some early morning comfort.

“If you know me, you know I don’t need much of an excuse to celebrate a Honey Butter Chicken Biscuit,” said Lainey Wilson. “It’s about time it got a moment of its own! Whataburger has been part of so many moments in my life, and this biscuit has seen me through early mornings and long nights more times than I can count.”

In 2025, Whataburger and Lainey Wilson teamed up to celebrate their partnership by surprising fans with free Honey Butter Chicken Biscuits — and fans showed up hungry, flooding breakfast hours in droves and turning the morning rush into a full-blown phenomenon. Building on that standout response, the celebration returns in an even bigger way for 2026, with Lainey renewing her partnership with Whataburger and the free-biscuit offer expanding to include online orders as well, making it easier than ever for fans to join in on a moment that blends shared values, authentic storytelling and craveable comfort.

“National Honey Butter Chicken Biscuit Day goes beyond the biscuit – it celebrates the traditions that keep guests coming back,” said Debbie Stroud, president and CEO of Whataburger. “For generations, Whataburger has delivered signature flavors and heartfelt hospitality, cementing its role in Texas culture and beyond. Lainey embodies those same qualities which made continuing our relationship an easy and authentic choice.”

Throughout the year, Lainey’s ongoing collaboration with Whataburger will highlight even more craveable food and a few special surprises, amplifying what the two legends do best: showing up for their fans and creating moments that never lose their magic.

Fans can follow @Whataburger and @LaineyWilson on social media for all National Whataburger Honey Butter Chicken Biscuit Day updates, and download the Whataburger app to become a Rewards Member to access exclusive perks.

Whatadeal is for big appetites and even bigger cravings. Whether you’re grabbing a solo bite, loading the car with food for the crew, or turning a quick stop into a full-on feast, these deals bring the kind of fresh, made-to-order goodness you can taste in every bite. Hot, hearty, and worth every dollar. Big food. Big flavor. Big win. 

Whataburger’s new Whatadeals include: 

• $3 Big Ranch Wrap: Crafted as a convenient, on-the-go option, the new Big Ranch Wrap features a crispy premium Whatachick’n Strip, fresh veggies, Creamy Buttermilk Ranch and American cheese in a warm tortilla for a delicious, handheld bite.
• $4 Whatachick’n Bites (5-piece): Crispy on the outside and tender on the inside, these premium Whatachick’n Bites are made for dipping, dunking and snacking anytime. Perfect for sharing or keeping all to yourself!
• $5 Bacon and Cheese Whataburger Jr.: A longtime favorite that always hits the spot, the Bacon and Cheese Whataburger Jr. features a 100% beef patty topped with bacon and melty cheese. 

Looking to turn a deal into a meal? Add small fries and a small drink for $2.49. 

“We’ve always believed that good, fresh food should be easy to enjoy and easy on the wallet,” said Whataburger Senior Vice President and CMO Scott Hudler. "The Whatadeal menu is our way of giving fans more of what they love at prices that make it easy to come hungry and leave full.” 

Available for a limited time at participating locations, Whatadeals deliver everyday value without compromising flavor, portion size, or the quality Guests expect from Whataburger. 

Hungry for more? Whataburger has fans covered 24/7 – whether they swing through the drive-thru, order online or tap into the Whataburger App. Guests who download the app and create an account automatically earn a free Whataburger and start earning points to spend toward their go-to favorites. Visit Whataburger.com for further details. 

As part of our commitment to the communities we call home, Whataburger is proud to offer $600,000 in scholarships for each academic year through our Whataburger Feeding Student Success program. This opportunity is available to eligible students across our 17-state footprint, including both our Guests and our Family Members (employees).

Now in its fifth year, the Whataburger Feeding Student Success Scholarship continues to empower students to chase their dreams. This year, we’re teaming up once again with Dr Pepper to provide $600,000 in funding—$500,000 from Whataburger and $100,000 from Dr Pepper—helping students access the education they deserve.

120 students will each receive a $5,000 scholarship, which can be used for tuition, books, housing, or other educational expenses. The scholarships are open to students attending any college, university, or not-for-profit vocational school.

“Whataburger has long believed in showing up for the communities we serve,” said Whataburger President and CEO Debbie Stroud. “The Feeding Student Success Scholarship helps remove barriers so students can focus on their education, and we’re proud to support the next generation of leaders on their paths to success.”

Since its launch, the Whataburger Feeding Student Success program has provided more than $6.75 million in support through scholarships, student resource rooms, and community partnerships. It’s all part of our mission to address education and food insecurity, one student at a time.

Applications for the 2026-2027 scholarships open on January 1, 2026 at 8:00 AM CST, and will close on February 13, 2026 at 5:00 PM CST.

The Monterey Melt makes its new year comeback, bringing all the heat and melty goodness fans love. This legend layers two juicy 100% beef patties with Monterey Jack and American cheeses, grilled onions and peppers, and finishes strong with Whataburger’s signature Jalapeño Ranch sauce. Spicy, meaty, melty perfection – the Monterey Melt is ready to reclaim its rightful place as the craving champion.

Not to be outdone, the Chicken Fajita Taco is also making its triumphant return to the menu. It features 100% grilled chicken breast in a soft flour tortilla, piled high with seared onions, poblano and red peppers for a burst of fresh flavor. It is a deliciously smoky, savory and satisfying option – and a great New Year pick for those looking for something lighter. Every bite delivers real Southwest swagger.

“The Monterey Melt and Chicken Fajita Taco have some of the most loyal followers out there,” said Whataburger Chief Marketing Officer Scott Hudler. “We’re thrilled to kick off the new year by letting fans indulge in their tried-and-true favorites, crafted exactly the way they remember.”

And for fans who want a little novelty with their nostalgia, there’s a new flavor joining the fold on December 30. Whataburger is introducing the new Big Ranch Wrap – a craveable, on the go option crafted with high-quality ingredients. A crispy chicken strip, fresh leaf lettuce, ripe tomato slices, creamy buttermilk ranch and a slice of melty American cheese come together inside a warm flour tortilla for a satisfying bite that fits any part of the day. Available at participating Whataburger locations for $3, entree only, or add a drink and a side for a few dollars more.

Whether you’re team beef, team chicken, or ready to try something new, this lineup ensures every Guest gets their perfect bite to start 2026 right.

Guests who download the app and create an account automatically earn a free Whataburger and start earning points to spend toward their go-to favorites, like the Monterey Melt or Chicken Fajita Taco. Visit Whataburger.com for additional details.

Running December 12–23, 12 Days of Whatacheer gives Rewards members access to a fresh in-app offer every day. Guests simply sign in to their Whataburger Rewards account and click to claim the day’s deal in the app. Once claimed, Guests can enjoy their treat with their holiday festivities.

“12 Days of Whatacheer is Whataburger’s way of celebrating the season with a bit of holiday magic and special savings just for our Rewards members,” said Whataburger Chief Marketing Officer Scott Hudler.

This year’s lineup brings a range of cheerful surprises across the 12 days, offering complimentary add-ons, “buy one, get one” goodies and other limited-time rewards sprinkled throughout the season. Rewards members must check the Whataburger App each day to click and claim that day’s offer. A new reward appears each morning, giving fans a merry little reason to sign in, tap, and treat themselves to a little Whatacheer flavor.

Ready to join in the festivities? Download the Whataburger App, create a Rewards account and get set to claim your daily holiday treats. More details are available at Whataburger.com.

Starting Nov. 11, active-duty military and veterans can pick up one free Taquito in-store at any Whataburger restaurant during breakfast hours every Tuesday through Dec. 30 (Nov. 11, 18, 25; Dec. 2, 9, 16, 23, 30). Wrapped in a soft flour tortilla, each Taquito is filled with scrambled eggs and a choice of sausage, bacon or potato, with the option to include a slice of American cheese. To redeem, Guests can simply show a military or veterans ID or other proof of service when ordering at the counter.

Whataburger also proudly continues its year-round gesture of appreciation with a free 16-ounce Hot or Iced Coffee for service members and veterans, available anytime they visit a Whataburger dining room. This ongoing offer can be enjoyed alongside the free Taquito, giving a full, hearty meal to those who give so much.

Whataburger is grateful for the sacrifice of the country’s active-duty military and veterans – so stop by your local Whataburger this month to receive a complimentary Taquito and coffee as a token of our gratitude.

This offer is available for in-restaurant orders only, limited to one order per qualifying guest and cannot be redeemed online or through the app. Valid at participating Whataburger locations. Visit Whataburger.com for further details.

🎄 The 2025 Whataburger Holiday Collection

Mark your calendars — the 2025 Whataburger Holiday Collection is almost here, bringing a big helping of festive cheer! New drops roll out all November long at the Whatastore starting Nov. 3, so you can celebrate the season in true Whataburger style.

• Kitty Keller Santa Ornament - $49.99: Hang a little magic on your tree with Santa – dressed in Whataburger orange.
• Holiday Ornament Set - $19.50: Deck the halls with this festive set of mini Whataburger keepsakes.
• 2025 Christmas Sweater - $39.99: Cozy, quirky and just the right fit for holiday photos.
• Family Pajama Sets & Fuzzy Socks - From $14.99 to $24.99: Snuggle season just got a whole lot more orange and comfy.
• Whataburger Gnome - $24.99: Tiny, mischievous and full of holiday cheer!
• Beanie and Scarf Set - $19.99: The weather outside may be frightful, but this set is so delightful.
• Whataburger Holiday Restaurant - $39.99: Decorate your mantle with this adorable A-frame restaurant replica.
• Reindeer Inflatable - $69.99: Light up the lawn with this jolly Texas-sized outdoor set piece.
• 2025 Whataburger Nutcracker - $39.99: A classic collectible decked out with orange-and-white stripes for a playful twist – light-up candles on a birthday cake in the nutcracker’s hands.

🎁 Gifts for Every Kind of Fan 

Whether gathered ‘round the tree or out and about, the Whatastore has gear for all tastes. The Sendero “Flyin’ W Boquillas” Shirt and Est 1950 Ringer Tee bring W-inning style – especially when paired with the Igloo Fanny Pack for snacks on the go. Stay toasty in the Sportiqe Ski Crewneck and Whataburger Beanie and Scarf Set, or celebrate the season with the Long Sleeve Holiday Stamp Tee. Pick up a Whataburger YETI Rambler to keep the cocoa warm – or the Whatafresher cold. When it’s time for a little friendly competition, the Day Dot Pickleball Set serves up fun for fans of all ages. 

💁‍♀️ Gifts for Her

Gifts as one-of-a-kind as she is! She’ll love lounging at home with the Whataburger Comfy® Teddy Bear Full Zip, perfect for snuggling by the fire. For the social butterfly, add sparkle with the Fancy James Avery Charm (or Spicy!), turn heads in the Sendero x Whataburger La Dahlia Dress, or bring Western flair with the Wrangler® x Whataburger Ladies Cut-Off Vest. The Jon Hart Serape Tour Tote helps carry all her essentials in style wherever she goes (stadium-friendly, too!). Add a 40-oz Bling Tumbler to keep her beverages at the perfect temperature all year round. 

👨‍🦱 Gifts for Him

Bold, adventurous, and built for fun – these gifts are made to match his style. The Texas Standard x Whataburger Drifter Shirt gives Whataburger swagger wherever he goes, while the Whataburger Legends Polo keeps things effortless and cool. Top it off with the True Brvnd® Whataburger Hat, featuring an eye-catching upside-down WHATA design. Level up his golf game with the Sunday Golf Loma Bag, perfect for packing clubs, balls and all his essentials for a round on the green. Whatever activity fills his day, he’ll enjoy winding down at home in a pair of Academy x Whataburger Meat Sweats Sweatpants with his favorite burger.

👧 Gifts for Kids

From playtime to storytime, these picks are for the next-gen burger lovers. The Small Fry Swaddle Blanket keeps babies comfy in any weather. For high-energy little ones, the Youth Guayabera is designed to keep up wherever they roam. As they grow, let them express themselves – and their Whataburger love – with the Whataburger Youth Pajama Set, the Little Foodies Reusable Sticker Playset or Whataburger Coloring Posters. Start their learning journey with the WhataBaby First Words Book, encourage creativity with the How to Draw Everything Whataburger book and solve puzzles (literally) with the Whataburger in the Park set.

💵 Gifts Under $25

Who says great gifts need to be pricey? These options are excellent for stocking stuffers, secret Santas or little surprises under the tree. Bring the Whataburger restaurant experience home with Holiday Table Tents – $3.99 each or $10.99 for a set of 5. For the sauce lovers, you can find Whataburger’s signature condiments like Fancy Ketchup, Spicy Ketchup and even Jalapeño Ranch in grocery stores and the Whatastore online. Or, they can take their favorite condiment everywhere with the mini replica 3D Ketchup Bottle Keychain. Keep drinks snug and stylish with Puffin Can Holders or the Silicone 20oz Tumbler, and toes cozy with a pair of Whataburger socks. And you can never go wrong with a fresh pair of the Whataburger Fry Slippers!

🎉 What-a-Steal! 12 Days of Christmas Deals

No matter who or what you’re shopping for this season, the Whatastore will be serving up big savings with their annual 12 Days of Christmas deals. Kicking off Dec. 1, fans can score a different deal each day. Keep an eye on the Whatastore and Whataburger’s social media to keep up with the daily holiday deals and snag your festive favorites while supplies last.

Don’t wait too long to start shopping – Dec. 12 is the last day to place your Whatastore order to arrive in time for the holidays with standard ground shipping! For year-round rewards and exclusive offers, download the Whataburger App to keep the cheer going long after the holidays.

From our Whataburger family to yours – may your holidays be merry, bright and full of late-night fries.

Launching Nov. 4 for a limited time, the Frosted Berry Whatafresher joins Whataburger’s growing craft beverage lineup following the summer success of the Prickly Pear Raspberry Whatafresher. This new seasonal drink is flavored with sweet blackberry flavor, includes real blueberry bursties and a cloud of cold whip for a frosty mix that is as cheerful as it is refreshing.

“After seeing the excitement around our first Whatafresher, we wanted to keep that energy going and deliver something special for the holidays,” said Whataburger Chief Marketing Officer Scott Hudler. “The Frosted Berry Whatafresher captures the bold flavor and joyful spirit our fans love, with a winter twist that makes even the smallest moments worth celebrating.”

Whether it’s paired with a Breakfast on a Bun to start a chilly morning or a classic No. 1 Whataburger to wrap up a cozy night, this berry-bright beverage brings a refreshing lift to any meal, any time of day.

So go ahead – raise a frosted cup to your small wins, big laughs, and sweet holiday memories ahead. The Frosted Berry Whatafresher arrives at participating Whataburger locations beginning Nov. 4, priced at $3.69 for a 16-ounce beverage and $3.99 for a 20-ounce beverage. Prices may vary by location.

Hungry for more? Whataburger has fans covered 24/7 – whether they swing through the drive-thru, order online or tap into the Whataburger App. Guests who download the app and create an account automatically earn a free Whataburger and start earning points to spend toward their go-to favorites. Visit Whataburger.com for further details.

Stacked with three crispy Whatachick’n® Strips, Monterey Jack cheese, and smothered in Buffalo Sauce and Creamy Buttermilk Ranch, this sandwich packs a little heat, and a lot of flavor – all on a five-inch bun. Not quite Texas-sized hungry? The Jr. version serves up the same crave-worthy favorite in a smaller, but no less satisfying, bite.

“The Buffalo Ranch Chicken Strip Sandwich has become a true icon for us,” said Whataburger Chief Marketing Officer Scott Hudler. “Every time it returns, Guests show up in a big way. We’re excited to deliver this bold flavor combo once again for our longtime fans and for Guests discovering it in our newer markets.”

Hurry in while it’s hot – the Buffalo Ranch Chicken Strip Sandwich is only here for a limited time.

Don’t let the flavor stop at the drive-thru – bottle it up! Whataburger’s Buffalo Sauce and Creamy Buttermilk Ranch are available year-round at grocery stores near you. Learn more by visiting the Grocery section on our website.

The bold flavors don’t stop with the Buffalo Ranch Chicken Strip Sandwich. By popular demand, Whataburger is extending the Bacon Wrangler Double through Nov. 3 — but only for anyone ordering via the Whataburger App and Whataburger.com. This Texas-size standout stacks two fresh, 100% American beef patties with crispy bacon, Monterey Jack and American cheeses, pickles, crunchy onion strings, and chipotle aioli on toasted buns built for big appetites. Fans loved it so much we’re keeping it around a little longer.

Starting Sept. 30, fans can snag the Buffalo Ranch Chicken Strip Sandwich fresh from the drive-thru or in restaurants, as well as Whataburger.com or the Whataburger App with curbside pickup or delivery. 

The Bacon Wrangler Double is only available on Whataburger.com or the Whataburger App through Nov. 3. Guests who download the app and create an account start earning points right away – redeemable for their favorite menu items, merch discounts, and exclusive experiences.  Heads-up: you won’t find this special extension on third-party delivery.

Visit Whataburger.com for more details and to stay connected on social for the latest drops.

Born from a shared love of Texas, this collaboration fuses Sendero’s off-western storytelling with Whataburger’s bold stripes in a mash-up of fashion, folklore and fries. The line channels both the open road and the golden age of drive-ins as a wearable nod to Lone Star heritage.

The Whataburger x Sendero collection features hoodies, button-downs, tees and hats, infused with western charm – stripes that blaze like a sunset, the Flying W seamlessly featured throughout, playful burger designs and embroidery as sharp as a spurred boot.

“For 75 years, Whataburger has been woven into the fabric of Texas culture, and this collaboration lets us celebrate that heritage in a whole new way,” said Rachael Jones, Group Director, CPG & Retail Brand Marketing at Whataburger. “Teaming up with Sendero is a fun, fashion-forward way to honor our history while riding high into the future.”

Blurring food with fashion and nostalgia with modern style, the collection feels both unexpected and familiar. More than merch, it’s a meeting of two cultural icons, celebrating Whataburger’s roots in Southern hospitality with a bridge into Sendero’s world of surreal western tales.

The Whataburger x Sendero collection will be available beginning Sept. 24 on the Whatastore, Sendero Provisions, and select retailers nationwide. 

Visit Whataburger.com for more details and to stay connected on social for the latest drops.

From Monday, Sept. 22, to Sunday, Oct. 12, fans can join the team by donating $1 at any of the 156 Houston-area Whataburger restaurants. Every dollar helps provide three meals to Houstonians facing food insecurity — and as a thank you, Guests will score a free Whataburger with the purchase of a medium fry and 32-ounce drink on their next visit. All proceeds will fuel the Food Bank’s child hunger programs — Backpack Buddy, Kids Cafe, and School Market.

“Each dollar raised helps put three meals on the table for Houstonians in need,” said Brian Greene, president and CEO of Houston Food Bank. “Partnerships with Whataburger and the Houston Texans are essential to provide food for better lives and bring us one step closer to ensuring every child has dependable access to nutritious food.”

The campaign officially kicks off with a community celebration at Whataburger’s TX 8 & Lake Houston restaurant (13933 East Sam Houston Pkwy N, Houston, TX 77044) on Sept. 23 from 12 – 1 p.m. Texans Legend Travis Johnson, Houston Texans Cheerleaders, and TORO will be on hand serving Guests, posing for photos, and rallying fans in the fundraiser tackling hunger.

This campaign is part of Whataburger’s Feeding Student Success initiative, which supports hunger relief, education, and community connection. Alongside this annual fundraiser, the initiative also funds Whataburger Resource Rooms on college campuses, the Whataburger Feeding Student Success Scholarship, and hunger awareness programs at local schools.

Since its launch in 2015, the campaign has raised more than $1 million for the Houston Food Bank. The total contributions from the 2025 season will be announced in October.

“It’s always an honor to team up with Whataburger to tackle hunger in our community,” said Houston Texans Senior Vice President of Partnerships and Luxe, Brian George. “Together, we’re proud to support the Houston Food Bank and make a real impact for families across Houston — especially the youngest Texans fans who deserve reliable access to nutritious meals.”

At a press conference on Sept. 16, Whataburger CEO Debbie Stroud presented checks benefiting organizations that are making a difference for families in need. “Cups That Care” proceeds will help nine organizations tackle disaster response, mental health and rebuilding efforts:

• Children’s Bereavement Center - $350,000
• Team Rubicon - $350,000
• Gary Sinise Foundation - $350,000
• Community Foundation of the Texas Hill Country - $350,000
• Band Together Texas Foundation - $25,000
• Applause for the Cause - $25,000
• San Antonio Botanical Garden - $50,000
• San Angelo Relief Foundation - $50,000
• Hill Country Community Foundation - $25,000
• Additional funds raised will help support long-term rebuilding efforts in Kerrville and future disaster relief in communities across Whataburger’s footprint.

“We know recovery takes time, and our neighbors are going to continue to need support every step of the way,” said Stroud. “With these donations, we’ve proven something powerful. That Texas isn’t defined by the storms we face. It’s defined by the way we show up for others.”

The “Cups That Care” fundraiser rallied Guests to purchase limited-edition $2 commemorative cups from July 9 through September 8. Every cup purchased helped provide critical support to families and communities rebuilding after the floods, from immediate relief to long-term recovery programs.

Through efforts like “Cups That Care,” Whataburger continues to celebrate the resilient spirit of Texas communities and the people who make them strong. From San Antonio to the Hill Country and beyond, Guests, employees and nonprofit partners are proving that small acts of Goodness 24/7 can make a big impact.

At each stop, the Whataburger Food Truck will be at the stadium, turning up game day with hot and fresh burgers, special swag, and that one-of-a-kind Whataburger hospitality. Plus, at six marquee matchups, Whataburger and On3 will huddle up to bring fans even closer to the game. Expect special appearances and meet-and-greets from student athletes, presented by On3.

The tour kicks off Saturday, Aug. 30, in Tallahassee, where Florida State takes on Alabama in a season-opening showdown. From there, the Whataburger Food Truck will roll through stadiums across Georgia, Texas, Tennessee, the Carolinas and beyond.

Here’s the full game plan (On3 stops noted with *):

• Aug. 30 – University of Alabama at Florida State University*
• Sept. 6 – Troy University at Clemson University*
• Sept. 13 – University of Wisconsin at University of Alabama*
• Sept. 21 – Atlanta Falcons at Carolina Panthers
• Oct. 4 – University of Kentucky at University of Georgia*
• Oct. 11 – University of Arkansas at Tennessee University
• Oct. 19 – New England Patriots at Tennessee Titans*
• Nov. 15 – University of South Carolina at Texas A&M University*
• Nov. 23 – Philadelphia Eagles at Dallas Cowboys
• Dec. 14 – Arizona Cardinals at Houston Texans

The fun doesn’t stop there! Dr Pepper^® is teaming up with Whataburger to host three events at their local Whataburger restaurants. Each event will include meet-and-greets with college football players and giveaways of signed NCAA Dr Pepper footballs to get fans hyped up ahead of each major matchup:

• Sept. 11 – Tuscaloosa, AL, ahead of the Sept. 13 University of Wisconsin at University of Alabama game
• Oct. 2 – Athens, GA, ahead of the Oct. 4 University of Kentucky at University of Georgia game
• Oct. 30 – Fayetteville, AK, ahead of the Nov. 1 Mississippi State University at University of Arkansas game

Whether you're there for the touchdowns, the tailgates or the taste of your favorite burger, Whataburger is making sure fans don’t have to choose – we’re bringing it all.

Visit Whataburger.com for all the Fall Football Food Truck Tour details and updates, and follow @Whataburger on social media for all the play-by-play action this season.

“Academy Sports + Outdoors is all about helping fans gear up for gameday and having fun while they’re at it. This collaboration brings together two fan-favorite brands to deliver a fun collection for the entire family,” said Academy Sports + Outdoors Executive Vice President and Chief Merchandising Officer Matt McCabe. “No matter who you’re rooting for, fun can’t lose when you’re decked out in the new Academy and Whataburger tailgate collection.”

Curated with the entire family in mind, the lineup includes an exclusive co-branded Hey Dude shoe as well as jerseys, hats, shirts, drinkware, coolers, wagons, tables, chairs, blankets and outdoor games. All of the products feature new designs that take the iconic colors and some of the most recognizable details from both Academy and Whataburger to create a functional – and fun – way to deck out your tailgate. This is the third collaboration for Academy Sports + Outdoors and Whataburger, following a summer collection in 2023 and outdoor collection in 2021 with Academy’s private brand, Magellan Outdoors.

“When you think of Texas, you think of football—so teaming up with Academy for a third campaign just in time for the season made perfect sense,” said Whataburger Group Director of CPG & Retail Marketing Rachael Jones. “This collaboration brings a fresh take on tailgating and gives fans a fun way to work both iconic brands into their fall traditions.”

Prices vary by item and are available while supplies last.

This collaboration is a full-circle moment for fans. Whataburger has made several appearances throughout the show’s previous seasons as a setting for some of the Hill family’s most pivotal — and amusing — moments. Over the years, the brand has become a familiar fixture in Arlen, earning its place alongside lawn chairs, alley banter and propane accessories in the Hill family’s Texas-sized world.

From Aug. 5 through Sept. 29, folks are invited to gather ’round and dig into the Whataburger No. 2 — the Double Meat Whataburger — Hank Hill’s tried-and-true favorite. Whether you’re feeding the family or catching up with your backyard crew, it’s a burger built to satisfy and a nod to Hank’s no-nonsense, full-flavor standards.

But that’s not all, I tell you what:

• Whataburger Rewards Members can earn triple points on large orders (online and in-app only) from Aug. 11–17 — ideal for family dinners or to share with friends while watching King of the Hill Season 14.
• Get a free No. 2 Whataburger with the purchase of a medium Fry and medium drink from Sept. 8–12 (online and in-app only). You won’t need to ask Peggy for advice on this deal.

“‘King of the Hill’ is as Texas as Whataburger — down-to-earth and full of heart,” said Whataburger Senior Vice President and Chief Marketing Officer Scott Hudler. “We share the same love for satisfying meals with great company and plenty of laughs. This collaboration is a tribute to our roots and the fans who keep showing up, burger after burger.”

Season 14 of the critically acclaimed comedy series, “King of the Hill,” brings the Hill family into present-day Arlen, with Bobby, now 21 and working as a chef in Dallas, and Hank and Peggy moving back home after a long stint living abroad in Saudi Arabia. As they settle into retired life, they rediscover the joy of being surrounded by familiar faces and shared meals, while adapting to the changes within their hometown. All ten episodes of the new season are now available to stream on Hulu — and fans should keep a lookout for Whataburger’s iconic orange-and-white stripes later in the season.

So gather your crew, pull up a folding chair and get ready to celebrate community, comedy and classic Texas flavor. Because nothing says “welcome home” like Double Meat Whataburgers and a little neighborhood nostalgia.

Hungry for more? Whataburger has fans covered 24/7 — whether they swing through the drive-thru, order online or tap into the Whataburger App. Guests who download the app and create an account start earning points to spend toward their go-to favorites and automatically earn a free Whataburger.

Visit Whataburger.com for even more news from around the neighborhood. 

What happens when you take two Texas originals and swirl them together with a rich, fruity twist? You get the new Dr Pepper Blackberry Shake, a delightfully refreshing mashup that brings together the legendary taste of Dr Pepper and Whataburger’s signature Shakes. It’s the kind of velvety creation that could only come from two Lone Star icons, blended into one smooth and seriously craveable treat.

Earlier this year, fans got their first taste of the all-new Dr Pepper Blackberry flavored soda  – and it quickly became a standout. With its blend of signature Dr Pepper and juicy blackberry flavor, it was an instant hit. Now, Whataburger is giving it a cool and creamy spin just in time for the tail end of summer and into football season.

Available starting August 5, this new item features Whataburger’s signature Vanilla Shake base swirled with familiar Dr Pepper and a touch of blackberry flavor. The result? A smooth, indulgent treat with just the right amount of pizzazz. A Texas-sized delight in every cup.

“The new Dr Pepper Blackberry Shake is the kind of treat that takes an ordinary moment and makes it feel just a little extra,” said Whataburger Senior Vice President and Chief Marketing Officer Scott Hudler. “We paired two Texas favorites in a way that feels fresh but familiar—fun, unexpected, and full of that signature Whataburger deliciousness. It’s the kind of sip that’ll keep you coming back all season long.”

This latest shake continues Whataburger and Dr Pepper’s legacy of tasty teamwork. Last summer, the brands brought back the original Dr Pepper Shake after loyal Guests made it clear they couldn’t get enough. Now, they’re teaming up again with a fresh take that’s built for backyard hangs, porch swings, game nights — and anywhere else you make memories in the summer. 

Whether you're headed to the lake or your local Whataburger, the Dr Pepper Blackberry Shake is the perfect way to treat yourself. But don’t wait too long – it’s only here for a limited time.

Hungry for more? Don’t forget on Aug. 8 from 11 a.m. to 8 p.m. local time, Whataburger Rewards members can score a 75-cent Whataburger in honor of Whataburger’s 75th birthday. This digital-only offer is available online and through the Whataburger App and limited to one redemption per Rewards account. Customizations and add-ons available for an additional charge. 

However you sip it, don’t miss your chance to treat yourself to the Dr Pepper Blackberry Shake while it’s here. It won’t stick around forever. Visit Whataburger.com for more details and stay connected on social for the latest drops.

We’re also serving the second collection of limited-edition Whataburger Commemorative Cups - continuing the 75th anniversary celebration with new designs. Following the first collection that concluded on July 31, the new 32-ounce cups will debut on Aug. 5 with a 75th table tent- inspired design, followed by a silver-striped anniversary cup (Aug. 12) and a classic A-frame tribute cup (Aug. 19). Perfect for pairing with a Whatameal or saving as a sippable souvenir, these cups are only available for a limited time – in select restaurants and online at Whatastore.com – with more collections coming this fall and winter.

And of course, it’s not Whataburger’s birthday without a celebration where it all began. Hometown fans in Corpus Christi are invited to join the festivities at Whataburger Field (734 E. Port Ave) on Aug. 8 for a spirited “Orange Out” night. Fans are encouraged to break out their best orange gear and cheer on the Corpus Christi Hooks, who will be suiting up as the Honey Butter Chicken Biscuits, as they take on the Tulsa Drillers at 7:05 p.m. in Whataburger’s 75th Anniversary Celebration game.

The night will feature special Whataburger guests throwing out the first pitch, and giveaways worthy of a birthday bash: the first 1,500 fans through the gates will receive a limited-edition Whataguy mask, and the first 5,000 will score a signature Whataguy cape. The celebration ends with a dazzling orange fireworks show and a sweet sendoff, every guest will receive a coupon for a free Honey Butter Chicken Biscuit on their way out.

“Whataburger’s story has always been one about people - the fans who’ve made us part of their everyday moments, the Family Members who serve every meal with care and pride, and the communities that have welcomed us like family for 75 years,” said Whataburger President and CEO Debbie Stroud. “As we celebrate this milestone, we’re not just marking time - we’re honoring the memories, the traditions, and the quality experiences that keep folks coming back. This anniversary is our way of saying thank you. Thank you for your trust, your loyalty, and for letting us be part of your table.”

Since the start of the year, Whataburger has celebrated its 75-year legacy by reviving fan-favorite menu items from the WhataVault, introducing new innovations – including our craft beverage line featuring the Prickly Pear Raspberry Whatafresher™ – and shared meaningful memories from longtime fans through an ongoing “75 Stories for 75 Years” campaign. So far, so good - and there’s still more on the way.

Learn more at Whataburger.com and follow @Whataburger on social media.

Available on Aug. 5, the Bacon Wrangler Double stacks two fresh, 100% American beef patties with bacon, Monterey Jack and American cheeses, pickles, crispy onion strings and chipotle aioli – all layered between toasted buns built for big appetites. Inspired by the legendary wranglers who shaped the Wild West, this burger packs a chipotle kick and smoky, char-grilled flavors that holler Texas from the back of a pickup under the fireworks at the rodeo.

“As a proud Texas-born brand, Whataburger was built on bold flavors, genuine hospitality and a spirit that feels like home,” said Whataburger President and CEO Debbie Stroud. “For 75 years, we’ve brought that taste to communities across the country, serving up high quality, delicious food that celebrate our roots through flavor and freshness. The Bacon Wrangler Double is a delicious reminder that you can always experience a little bit of that spirit with every bite.”

And here’s the kicker: you don’t have to be out on the range to feel like you are. One bite and it’s boots on, sky wide and big flavor driving the whole thing home. So saddle up! The Bacon Wrangler Double won’t be around forever, so grab it before it rides off into the sunset.

Hungry for more? Whataburger has fans covered 24/7 - whether they swing through the drive-thru, order online or tap into the Whataburger App. Guests who download the app and create an account start earning points to spend toward their go-to favorites and automatically earn a free Whataburger. Now that’s how you Texas.

Visit Whataburger.com for further details.

Our deepest sympathies go out to the families and communities who have suffered damage and unimaginable loss.  We have profound gratitude for the first responders, local agencies, and volunteers working around the clock to offer aid, comfort, and hope. Our Whataburger Family Members will keep the hot burgers coming.  

As we begin on the road to recovery, Whataburger is donating $100,000 to local relief organizations.  

In addition, from July 9 through July 31, Whataburger will donate 100% of the purchase price (before tax) from our first Commemorative Cup collection to flood relief. These limited-edition $2* cups are available exclusively at participating Whataburger restaurants across our 17 states. Every dollar raised will help support disaster response, mental health care and rebuilding efforts across the region.

“Our hearts are with everyone affected by the Kerrville flooding. The loss is deeply felt, but so is our gratitude for the first responders, volunteers, and neighbors showing extraordinary strength and compassion,” Debbie Stroud, CEO of Whataburger, said. “At Whataburger, we stand with you—and we invite our guests to stand with us and the people of Texas Hill Country. Every cup purchased, every dollar raised helps bring hope and healing to the families and communities who need it most.” 

For more information on Whataburger’s relief efforts, charitable giving and how you can help, visit stories.whataburger.com or follow @Whataburger on social media. We will share updates here as they occur.

*Prices may vary by store.

The casual offering features a premium French terry crewneck and vintage-inspired tees from Sportiqe plus baseball caps from ‘47, all blending Whataburger flavor with Rockets flair. Designed to go from courtside to curbside—and everywhere in between—the collab fuses bold style and easy, laid-back wearability. The centerpiece, the Always Clutch Crewneck, comes in classic black and showcases vintage inspired artwork paired with the rallying cry, “Always Clutch.” The complete collection includes

• Winning Combo - Black tee inspired by the crewneck that channels retro Rockets energy with nods to ketchup and mustard and a Whataburger Rocketship hem tag.
• Always Clutch - Rocket red tee featuring a custom Whataburger hoop graphic on the front, puff-print slogan on the back and the limited-edition hem tag.
• Dream Shake - White pocket tee inspired by Hakeem Olajuwon’s signature move with references to Whataburger shakes and his number as a Whataburger table tent.
• Hometown - Rocket red tee with the iconic Whataburger logo, “Clutch City” tagline and arena coordinates for the ultimate team fan statement.
• Rocketship Hat – Baseball cap in Rocket red with a custom Whataburger Rocketship logo.
• Houston Delivery Hat – Tan baseball cap with a black bill and artwork of Houston delivering Whataburger on a tray.

“At Whataburger, we know our fans wear their hearts - and hunger - on their sleeves,” said Rachael Jones, Group Director of Retail and CPG at Whataburger. “Teaming up with the Houston Rockets to turn that passion into bold style? That’s pure Texas pride. This collaboration is all about celebrating the spirit and passion of our fans no matter where they are.”

To celebrate the collab, fans are invited to the launch event at the Rockets Team Shop inside the Toyota Center on July 11, from 10 a.m. to 5 p.m. Guests can shop the full capsule, enjoy samples of the brand new Prickly Pear Raspberry Whatafresher™ - a first-of-its-kind craft beverage new to Whataburger this month - and take part in games happening inside and outside the arena. Quantities are limited, so early arrival is encouraged for those looking to grab some fresh gear and rep their hometown team in style.

“Teaming up with Whataburger for this apparel collection was a natural fit – two iconic Texas brands,” said Houston Rockets Senior Director of Retail Development & Operations Kara Infante. “This capsule has something for everyone looking to rep both their team and their favorite burger spot in one unified look. We’re thrilled to launch it and can’t wait to see fans embrace it on July 11 and beyond.”

The Whataburger x Houston Rockets Capsule Collection will also be available online at shop.whataburger.com and www.rocketsshop.com starting July 11.

Starting Tuesday, June 10, Guests can collect a rotating lineup of designs from four different collections that will launch throughout the rest of the year. 

• Collection one: June 10 - June 30
• Collection two: August 5 - August 25
• Collection three: September 30 - October 20
• Collection four: December 9 - December 29

Each collection is a tribute to Whataburger’s history, holidays and downright delicious favorites. Expect iconic Whataburger themes, some festive fun for Halloween and Christmas, plus something a little extra special for National Whataburger Day. These aren't just cups – they're keepsakes.

So add a splash of fun to your next Whatameal – upgrade your drink to a limited-edition 75th Anniversary Commemorative Cup for just a little extra! With bold, collectible designs, these cups are made for fans who love Whataburger as much as they love a fresh #1. Get yours while they last! Prices vary by store.

For a limited time, guests can pair any full-sized Whatameal – which includes any Burger, Whatachick’n^®, All-Time Favorites or limited-time menu item, served with a medium or large fry and drink – with one of three new bundle options that are easy to mix, match and share, for only an extra $4, $5 or $6:

• $4 Kids Whatameal: Choose from a Justaburger^®, 2-piece Whatachick’n Strips, Grilled Cheese, or 4-piece Whatachick’n Bites, each with small fries and a kid's drink. Perfect for the little ones!
• $5 Double Meat Jr. Whatameal: Double the meat, double the flavor. This value meal deal comes complete with small fries and a drink to seal the deal. Great for a date night!
• $6 WhataWings: Nine crispy, saucy WhataWings tossed in your choice of Honey Butter, Buffalo, Honey BBQ or Sweet & Spicy sauce. Made to share – or keep it all to yourself. No judgment.

“Great food at a great price – that’s what Bigger Better Bundles are all about,” said Debbie Stroud, Whataburger President and CEO. “We know our guests are looking for value that fits their everyday lives, whether fueling a busy schedule, sharing a meal with family and friends or treating themselves to a quality meal. These deals make it easy.”

The $4, $5 and $6 Bundles can be added to Whatameals across Breakfast, Lunch, and Dinner and can be ordered with Kids Whatameals. Bigger Better Bundles are only available at the register or drive-thru. They are not available through online ordering, the Whataburger App or third-party delivery.

And here’s even more to love: the fan-favorite Pico de Gallo Burger is BACK and better than ever, straight out of the WhataVault! Just in time for Whataburger’s 75th anniversary, this fresh, zesty masterpiece makes its triumphant return this summer – and yes, it can be bundled, too.

So gather the family, rally the carpool or treat yourself! Whataburger’s Bigger Better Bundles are here to help you save and savor every bite.

Check out all the Bigger Better Bundles details at Whataburger.com.

After nearly four years of fan requests, heartfelt DMs, and a bit of begging on social media, Whataburger is bringing back a legend: the Pico de Gallo Burger. Starting June 3, this fan-favorite returns to the menu for a limited time—ready to deliver that same bold, craveable flavor fans have been asking for since 2020.

Built on a five-inch toasted bun, the Pico de Gallo Burger brings together fresh ingredients in every bite. The crave-worthy creation features a 100% fresh, never-frozen beef patty (or a crispy Whatachick’n patty for a tasty twist), melty pepper jack cheese, house-made pico de gallo, and a zesty cilantro-lime sauce. It’s a flavor-packed medley that delivers big taste and even bigger memories.

The Pico de Gallo Burger first debuted in 2020 and quickly earned a loyal following. Its return is part of Whataburger’s 75th anniversary celebration, which includes a lineup of fan-favorite menu items making limited-time comebacks throughout the year.

“The Pico de Gallo Burger brings together bold flavors that reflect the vibrant heritage of Texas, while still delivering that unmistakable Whataburger experience,” Whataburger President and CEO Debbie Stroud said. “This isn’t just about a fan-favorite burger—it’s about celebrating the delicious food and community spirit that have shaped us over the last 75 years. And like everything we serve, it’s made fresh, hot, and just how you like it—because quality will always be at the heart of who we are.”

To turn up the fun, Whataburger is launching “La Gran Whatalucha,” a four-part social media series featuring real-life luchadores battling lucha libre-style for the custom Whatalucha championship belt. With dramatic entrances, high-flying moves, and a flair for flavor, the series is designed to capture the over-the-top energy of the Pico de Gallo Burger’s return.

Hungry for more? Whataburger has fans covered 24/7—whether they swing through the drive-thru, order online, or tap into the Whataburger App. Guests who download the app and create an account automatically earn a free Whataburger and start earning points to spend toward their go-to favorites.

In 1950, our founder, Harmon Dobson, began serving burgers so big that you had to hold it with two hands and it would make you say “Whataburger!” What began as a small burger stand in Corpus Christi, Texas, has grown into a family of more than 1,100 restaurants—now proudly serving our 17th state with the opening of our newest location in Gastonia. This grand opening is one more exciting moment in a full year of celebrations for Whataburger’s 75th anniversary year. 

Once doors open in May, Charlotte-area locals can treat themselves to Whataburger’s signature fresh, never-frozen beef patties, 5-inch buns, and craveworthy classics like the Patty Melt and Honey Butter Chicken Biscuit – always made-to-order and fully customizable. Beyond serving great food, Whataburger is committed to making a meaningful impact in the communities they call home, creating jobs, supporting local organizations, and building strong relationships with their new neighbors. 

“For 75 years, Whataburger has grown from a single burger stand into a brand folks love across the country—but our heart has always stayed right where it belongs: in local communities just like Gastonia," said Debbie Stroud, Whataburger president and chief executive officer. "As someone who lived for years in North Carolina, finally opening our doors here feels like coming home. We’re excited to start making memories together—first bites, first jobs, first dates—and to deliver the Whataburger experience that keeps fans coming back: hot, fresh, and made Just Like You Like It.”

Whataburger will open a total of 10 restaurants in North Carolina through 2025, spreading Goodness 24/7 statewide. The following nine locations will open their doors later this year:

• June 2025: 2060 US Hwy 70 SE, Hickory, NC 28602
• Summer 2025: 12935 Albemarle Rd., Charlotte, NC 28227
• Summer 2025: 8574 Charlotte Highway, Indian Land, SC 29707
• Summer 2025: 1408 Four Seasons Station Blvd, Greensboro, NC 27407
• Late Summer 2025: 291 Harvey St., Winston-Salem, NC 27103
• Fall 2025: 10118 N Main St., Archdale, NC 27263
• Fall 2025: 2713 N Main St., High Point, NC 27265
• 2025: 1152 Solomon Drive, Kernersville, North Carolina 27284
• 2025: 604 River Highway, Mooresville, North Carolina 28117

Fans that are hungry for more can get their Whataburger fix 24/7—whether they swing through the drive-thru, order online, or tap into the Whataburger App. Guests who download the app and create an account automatically earn a free Whataburger and start earning points to spend toward their go-to favorites.

Whataburger is celebrating their 75th anniversary all year long with 75 stories from their fan and Family Member communities – and invites everyone to join in the Whatacelebration! To keep up with Whataburger’s future openings and news, visit www.Whataburger.com.

As part of this joint venture, Whataburger will contribute its 16 company-owned restaurants in the Kansas City and Springfield, Missouri markets, while KMO Burger, LLC will contribute its 13 existing restaurants. KMO Burger, LLC will own and operate all 29 locations under the Whataburger brand.

“This partnership reflects the strength of our franchise model and the incredible trust we place in our partners,” said Debbie Stroud, Whataburger President and CEO. “KMO Burger, LLC has demonstrated an unwavering commitment to the communities they serve and to the heart of the Whataburger experience — amazing food, exceptional service, and a welcoming atmosphere. We’re confident this joint venture will only deepen our connection with our fans in Kansas and Missouri.”

All Whataburger Restaurants LLC employees currently working as restaurant staff at these locations will transition to become employees of KMO Burger, LLC. A dedicated cross-functional team is in place to ensure the transition is supported with the resources, information and care needed throughout the process.

KMO Burger, LLC will assume operations for all 29 restaurants following the completion of the transaction. The growing investment group continues to embrace Whataburger’s Vision, Mission, and Promise — a testament to the strength of the partnership and the shared commitment to delivering bold flavors and memorable moments.

“As a longtime fan and investor, I’m thrilled to take this next step with Whataburger. The brand means a lot to me — not just for the food, but for how it brings people together. Our team at KMO Burger is ready to keep raising the bar,” said Patrick Mahomes, NFL Quarterback and part-owner of KMO Burger, LCC. “I’m proud to be part of a team that’s focused on both growth and community.”

The corporate restaurant locations that are transitioning as a part of this joint venture are:

• 1460 NE Douglas St, Lees Summit, MO
• 8420 W 135^th St., Overland Park, KS
• 18902 E US Highway 40, Independence, MO
• 905 Highway 7, Blue Springs, MO
• 1851 W Marler Lane, Ozark, MO
• 3880 W Sunshine St, Springfield MO
• 1921 W Foxwood Dr., Raymore, MO
• 204 SW Highway 150, Lees Summit, MO
• 2337 N Glenstone Ave, Springfield, MO
• 9505 Metcalf Ave, Overland Park, KS
• 401 N Eastgate Ave, Springfield, MO
• 1371 US Highway 60 E, Republic, MO
• 2014 S Rangeline Rd, Joplin, MO
• 1705 N State Route 291, Harrisonville, MO
• 714 S Madison St, Webb City, MO
• 1710, 600 W Main St, Branson, MO

Teachers can swing by from 5 to 9 a.m. Monday through Friday for a free breakfast entrée. It's Whataburger's way of showing a little love for the big impact they make every single day. 

Whether they’re team Taquito with cheese, Breakfast on a Bun or all about that Honey Butter Chicken Biscuit, educators and school staff can enjoy their choice of a free breakfast entrée by presenting a valid school ID when ordering for dine-in, drive-thru or takeout. This offer is available in-restaurant only—just swing by the counter or drive-thru at participating locations. This offer is not available at Whataburger.com or through the Whataburger App. 

This year, in an extra-special salute to superstar teachers, Whataburger is awarding $1,000 classroom grants to 75 educators in celebration of its 75th anniversary—totaling $75,000 in funding going straight to local students across its 16-state footprint. These WhataTeacher grants shine a spotlight on the incredible teachers who go above and beyond to make a real difference in their schools and communities.  

Since 2022, Whataburger has proudly donated over $160,000 in WhataTeacher classroom grants, putting money directly into the hands of educators who are serving up more than just lessons—but brighter futures for the next generation. 

WhataTeacher grants are part of Whataburger Feeding Student Success, the company’s signature community program focused on supporting education and addressing food insecurity. From college resource rooms to scholarships and community school partnerships, Whataburger is committed to supporting student success--and celebrating the educators who make it possible. 

Visit www.whataburger.com and follow Whataburger on Instagram, TikTok, Facebook, and X for more information on Teacher Appreciation Week activities and Whataburger’s 75th anniversary celebrations. 

This burger is the real deal. It features two perfectly grilled all-beef patties, melty Swiss cheese, creamy au jus sauce, and a generous layer of premium grilled mushrooms, all stacked on a warm, toasty bun. It’s rich, it’s satisfying and it was always destined for a second act on the Whataburger menu.

“You asked, we listened—our Mushroom Swiss Burger is back! Because some legends don’t belong in the past... they belong in your hands,” Whataburger President and CEO Debbie Stroud said. “This year marks our 75th anniversary, and we wanted to give our customers something they’ve been asking for. It’s not just about nostalgia—it’s about our commitment to making every Whataburger visit one worth craving, with burgers served hot, fresh, and just the way you like it.”

But don’t wait too long—this throwback favorite is only here from April 1 through June 2. You can grab yours in-store, at the drive-thru, or via the Whataburger App for curbside pickup or delivery.

In the spirit of giving back, Whataburger is also inviting customers to “round up at the register” throughout April to support Gratitude Initiative, an organization providing education programs and scholarships to children of military and law enforcement families. The fundraiser aligns with Month of the Military Child, honoring their resilience and sacrifices.

The Mushroom Swiss Burger is here—but not for long. So whether you’re a longtime fan or a first-timer, now’s your chance at this classic. Want to know what else is in store for Whataburger’s 75th anniversary? Visit www.whataburger.com or follow us on Instagram, X, TikTok, and Facebook. 

Whataburger announced today the appointment of Todd Ewen as its new senior vice president and chief development officer. Ewen will lead the company’s growth strategy as the company continues expanding to new communities across the United States.

“We plan to bring Honey Butter Biscuits and great hospitality to more than 24 million new customers this year,” said Whataburger Executive Vice President and Chief Administrative Officer Alexander Ivannikov. “Todd’s deep understanding of real estate in the quick service restaurant industry will be integral in helping Whataburger execute our growth strategy, bringing delicious food and a great experience to new markets and new fans.”

Since 2019, Whataburger has expanded to six additional states, including Florida and Georgia, and will very soon enter its 17^th state, North Carolina. These states, and all communities that welcome Whataburger, are home to fans clamoring for Patty Melts and the infrastructure to support serving fresh ingredients prepared under the industry’s shortest production-to-grill timing.

“I’m proud to join the Whataburger team that is setting the standard for excellence as we implement well-developed growth plans,” Ewen said. “We are joining communities where we can have the most impact, provide the best hospitality, and serve a great meal. I look forward to helping the leadership team reach the important growth goals they’ve spelled out.”

Todd brings over two decades of experience in commercial real estate development, site selection, and strategic growth, with more than 10 years in the quick-service restaurant industry. His leadership in commercial real estate extends from national brands to high-profile property investments, always driven by his passion for location strategy and team building. Todd’s experience includes Development Director and Real Estate Manager at McDonald’s, activating against its growth strategy, and founding L3 Commercial Development, where he led more than $300 million in lease and purchase transactions and built a robust network of brokers, developers, and investors.

Todd’s appointment comes on the heels of Whataburger’s new CEO, Debbie Stroud, taking on her role in January 2025─coinciding with the brand’s 75th anniversary. Further strengthening the existing leadership team solidifies Whataburger’s commitment to serving up Goodness 24/7, with a side of hospitality, for communities across the United States for years to come.

For more information about Whataburger and to keep up with new locations, visit Whataburger.com.

Whether you need a fresh cup of hot or iced coffee, a refreshing orange juice, cold soda or even a classic carton of milk or apple juice, this deal lets you kickstart your day without breaking the bank.

Available daily from 6 AM to 11 AM through April 9, the $5 Breakfast Whatadeal is served at all Whataburger locations across the brand’s 16-state footprint.

“We know our guests love a great breakfast at a great price, and this deal brings together two of our most popular morning items at an unbeatable value,” said Scott Hudler, Chief Marketing Officer at Whataburger. “No matter how you start your day, we’ve got a breakfast combo that hits the spot.”

Customers can grab the $5 Breakfast Whatadeal in-restaurant, at the drive-thru, or through the Whataburger App, making it easy to get their morning fix however they like.

The best part? Customers can order as many Breakfast Whatadeal combos as they'd like throughout the promotional period.

Prices vary by market. Shakes excluded. For more information about Whataburger, please visit Whataburger.com.

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The Whatacatch Sandwich features a perfectly crispy, wild-caught Alaskan pollock fillet coated in seasoned panko breadcrumbs, topped with fresh lettuce, juicy tomato and tangy tartar sauce, all nestled in a soft bun. Want to dive deeper? Add a slice of melted American cheese or some Creamy Pepper Sauce for extra kick!

For the ultimate catch of the day, the Whatacatch Platter serves up golden, crispy fish fillets on a bed of crispy fries, with tartar sauce on the side. For those who want to spice up the perfect pescetarian dinner, ask for a side of jalapeños.

These seafood favorites are only available for a limited time, so don’t miss out!

Prices vary by market. Curbside pickup and delivery are available at Whataburger.com and on the Whataburger App, available for download on iOS and Android devices. Customers who create an account will start earning rewards and get special offers. To learn more about Whataburger, please visit Whataburger.com.